Visual identity, illustration, and digital content
JuegosdeChic4s.c0m
Juegos de Chicas explores femininity and digital identity through the web aesthetics of the 2000s.
For this collaborative research and creative project, I developed the visual identity, illustrated characters and settings, created social media graphics, and edited the reels. Sofía Avendaño, Maria Fernanda Cuervo, and Valentina Burgos handled the curation, photography, and exhibition installation. Bogotá, Colombia · 2025.
The visual identity of Juegos de Chicas draws on the graphic language of the 2000s web, evoking the nostalgia of early spaces for exploration and expression online. A vibrant palette creates a bold, playful world inspired by the websites and video games of the era. Expressive typography, with dimensional forms, outlines, and references to video game lettering, reinforces that digital aesthetic.
Pink #FEAFCE
Coral #FF3E70
Blue #2F98FF
Yellow #FFE103
Orange #FF9504
Midnight blue #000829
Asset creation
I designed a collection of illustrated dolls inspired by online dress-up games from the 2000s. With different appearances, hairstyles, and skin tones, the dolls were designed to celebrate diversity and help players see themselves in the game. Illustrated backgrounds rounded out the experience by evoking digital settings and imaginary worlds.
Character design
Background design
Rainbow landscape
Pink stage
Carousels
For the invitation, I separated the event details and the introduction to the artists into two posts so that each could be consulted easily. In the exhibition recap, continuous backgrounds and graphic elements connect the eight slides, guiding the sequence from gallery views to close-ups. The illustrated characters provide a recognizable link between the photographs and the project’s visual identity.
I designed the graphics and edited the reels to bring the project’s visual world into video. In “Las chicas del juego de chicas,” the illustrated dolls come to life against rainbow landscapes and stages with pink curtains, echoing the look of 2000s dress-up games. In “Juegos de Chicas sale a la calle,” the pink poster appears on city walls, bringing internet-inspired graphics into public space.
The visual system was applied to the interactive exhibition experience and its social media communications. My contribution brought together identity, characters, settings, and digital graphics to connect the exhibition with the project’s online presence.
